Tuesday, January 7, 2014

WTF Happened to Movie Posters

Here is an accurate and sad look at modern movie posters and how in the era of big budget blockbusters the studios, which spend the same amount of money promoting and advertising movies as they spend on the movies themselves (hundreds of millions of dollars in some cases).  Yet, they completely forget about the posters, often using throw together photoshop work and simple generic formulas that look like they chose the lowest bidder and create the poster, which besides the trailer and commercials, is their primary advertising piece.

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